Top 10 Best Full Service Broker in India
When it comes to investing in the stock market, choosing the right broker is like choosing a travel guide—you want someone who knows the terrain and helps you every step of the way. In India, full service brokers do just that. They not only help you buy and sell stocks but also offer research, advisory, portfolio management, and more.
But with so many options, how do you pick the best full service broker in India?
Let’s break it down in a simple, conversational way so you know exactly what you’re getting into.
What is a Full Service Broker?
Your full service broker is much like a financial friend. They are not limited to trade placement; they advise you on your investments, give sound research, and help you look after your wealth. Whether you want to try equities, mutual funds, or even IPOs, they can take care of it all.
Imagine the difference between spending on an exclusive hotel and on simple accommodation. Although the price is higher, you get all the special services, including room service and a concierge.
Full Service Broker vs Discount Broker
Full Service Broker:
Personalized advisory services
In-depth research reports
Portfolio and wealth management
Higher brokerage fees
Discount Broker:
Low-cost trades
No-frills, execution-only platforms
Limited or no advisory
Best for DIY investors
In short? If you like expert hand-holding and full support, go for a full service broker. If you’re confident and prefer to save on costs, discount brokers might be your thing.
Benefits of Choosing a Full Service Broker
Why pay more? Good question.
Here are the top reasons why a full service broker might be worth it:
- Research Access: You get daily, weekly, and monthly market insights and stock recommendations.
- Advisory Services: Dedicated advisors help you build a smart portfolio.
- Convenience: From tax-saving investments to retirement planning, it’s all under one roof.
Support: Strong customer service and offline branches for in-person help.
How to Choose the Best Full Service Broker in India
Before you sign up, consider these factors:
- Brokerage Charges: Are they transparent and justified?
- Research Quality: Are the insights actionable and consistent?
- Digital Experience: Is the mobile app smooth and reliable?
- Product Range: Can you invest across asset classes?
- Customer Service: Are they responsive and helpful?
Once you weigh these, you’ll have a clearer idea of which full service broker fits your goals.
Top 10 Best Full Service Brokers in India
1. ICICI Direct
2. HDFC Securities
3. Kotak Securities
4. Sharekhan
5. Angel One
6. Motilal Oswal
7. Axis Direct
8. IIFL Securities
9. SBI Securities
10. Geojit Financial Services
Best Full Service Brokers in India
1. ICICI Direct
Overview:
One of the pioneers in full service broking, ICICI Direct offers a seamless experience—especially if you bank with ICICI.
Key Features:
- Strong research reports
- One-click investment across products
- Advanced trading tools
- 3-in-1 account (bank, demat, trading)
Downside: Slightly higher brokerage charges.
2. HDFC Securities
Overview:
Backed by HDFC Bank, this broker is ideal for those who want an all-in-one financial solution.
Key Features:
- Integrated bank and trading services
- Real-time stock updates
- Equity and derivatives research
- Branch access across India
Downside: Limited flexibility in brokerage plans.
3. Kotak Securities
Overview:
With a strong reputation and tech-savvy platform, Kotak Securities is perfect for serious investors.
Key Features:
- TradeSmart Terminal for active traders
- Excellent portfolio analysis tools
- Personal relationship managers
- Thematic investment baskets
Downside: Can be costly for low-volume traders.
4. Sharekhan
Overview:
One of the oldest names in Indian broking, Sharekhan is a trusted brand for retail and HNI investors.
Key Features:
- Sharekhan Classroom for education
- Expert research team
- Wealth management options
- Powerful TradeTiger terminal
Downside: UI could use a refresh for mobile apps.
5. Angel One
Overview:
Angel One blends full service offerings with discount pricing—giving the best of both worlds.
Key Features:
- Smart investing tools
- Free advisory with Angel ARQ
- Zero brokerage for equity delivery
- AI-powered investment recommendations
Downside: Limited offline support compared to bigger banks.
6. Motilal Oswal
Overview:
Known for strong research and customer support, Motilal Oswal serves both beginners and pros alike.
Key Features:
- Award-winning research team
- Tailor-made investment plans
- Real-time portfolio tracking
- Dedicated relationship managers
Downside: Slightly complex interface for new users.
7. Axis Direct
Overview:
Another bank-backed full service broker, Axis Direct provides a clean, user-friendly experience.
Key Features:
- Integrated trading with Axis Bank
- Daily market tips
- Smart Trader tools
- Investment insights via email and SMS
Downside: App performance can vary by device.
8. IIFL Securities
Overview:
IIFL is known for its research-driven approach and diversified financial offerings.
Key Features:
- IPO investment advisory
- Real-time analytics
- Top-rated mobile app
- PAN-India physical branches
Downside: Some services behind paywalls.
9. SBI Securities
Overview:
Backed by India’s largest public sector bank, SBI Securities is a reliable name.
Key Features:
- Seamless 3-in-1 account
- Dedicated investor education portal
- Fixed income and bond investment options
- Government bond platform access
Downside: Not the most innovative interface.
10. Geojit Financial Services
Overview:
Based in Kerala, Geojit is perfect for conservative investors focused on wealth preservation.
Key Features:
- Mutual fund and NPS support
- Pension and retirement planning
- Global investment options
- Branch network in South India
Downside: Less tech-focused than others.
Which Broker Should You Choose?
Here’s a simple analogy:
Choosing a broker is like choosing a car. You don’t always need a Ferrari—sometimes a reliable Honda fits just right.
- Go with ICICI Direct or HDFC Securities if you’re looking for a stable, bank-backed experience.
- Pick Angel One or Motilal Oswal if you want a mix of smart tools and human support.
- Choose Sharekhan or Kotak for strong research and premium services.
Match your broker to your investing personality and you won’t go wrong.
You don’t have to find it difficult to choose the best full service broker in India. You should choose a broker whose experience suits what you are looking for. When you need help, good research, and the chance to invest in several types of products, then a full service broker is your best choice.
While your investments should reach the right goals, how you progress on your journey is also significant. When using a broker, you have a reliable way to go from here to there.
Also Read: Top 10 Brokerage Firms in India
What is Full Service Broker vs Discount Broker Difference?
A full service broker provides research, advisory, and support, while a discount broker offers only trade execution at lower costs.
Are full service brokers suitable for beginners?
Yes! They provide guidance, which is very helpful if you’re just starting out.
Do full service brokers charge more?
Yes, but you get more services—like personalized advice and research—which many investors find valuable.
Can I open a full service brokerage account online?
Absolutely! Most brokers offer easy online account opening with eKYC.
Which is the best full service broker in India right now?
It depends on your needs, but ICICI Direct, Angel One, and HDFC Securities are top contenders for 2025.
